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Every time I surrender, even necessarily, to authority which disregardingly or contemptuously violates me, so I violate myself. Every time I break an unnecessary law, doing so for my own joy and to the detriment of no other human being, so I regain myself, and become strong in the parts of me that the security man can never see.

Marketing, if you’ve got any sense at all, is not about coming up with a product or service and then just trying to figure out a way to sell it. Marketing is about figuring out what people need or want or believe they need and want (which I actually believe are synonymous), and then creating the product to suit that need or desire and then selling it. To let the horse pull the cart instead of vice versa. If you want to know what to make and how much of it and how to sell it, you really have to ask the question: What do people need and desire? And there’s nothing sinister about that.